Branding

The aim of the branding exercise is to develop and implement an authentic identity for the FACE project. The identity needs to be applied consistently and consequently to ensure that the project is recognisable and memorable to collaborators, partners, participants and the target audience. The FACE identity as encapsulated in the logo represent a visual as well as a value proposition for the project.

The branding exercise requires the following actions during the three phases of FACE:

Preparation: 1. Identity development, incorporating logo design, font and applications. 2. Website design and development. 3. Brochure design and production.

Journey: 1. Brand application to ensure consistency and memorability (to be refined)

Return: 2. Review of brand status to ensure relevance and livelihood of the brand for future phases of FACE.

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Marketing

The FACE project proposal has from the outset identified a need to include and attract a variety of roleplayers and stakeholders to ensure a convergence of similar efforts. The rationale for this approach lies with the strength of the combined effort to facilitate a large scale awareness and ultimate change.

Consequently, the FACE marketing effort relies on a process of creating linkages. Linkages can be made on several levels but is essentially about making contact and investigating possible ways of collaboration that will ensure a multiplied effect of benefits and reach. Only once this mulitplied effect is achieved, we can talk about "an open and accesible gender appropriate platform" as refered to in the FACE proposal.

The following possibilities for linkages exist:
* Project to Project (Cell C Girl Child project)
* Project to Government Initiatives (South African Women Entrepreneurs Network)
* Project to Interest groups (POWA)
* Project to Non-governmental organisations (Khulisa)
* Project to Education (Student Village; SRC's)
* Project to Artistic and Cultural Iniatives (ACT; Galleries; Hands that Shape Humanity)

Once these linkages have been established we can collaboratively move to a new defnition of male and female values, underpinned by Ubuntu and ultimately to re-instate a new balanced value-system.

To realistically enable the FACE project to achieve it's third goal of including women in economic activity the project needs to infiltrate the corporate and government environment by means of linkages.

The following actions are required during the Preparation phase of the project:
* Design a linkage contact database
* Research and collate information about all potential linkage-partners in all categories
* Extend database to include information about general interested and affected parties and individuals

During the Preparation phase the following marketing activities will be implemented to follow through and support the linkage model:
* Project publicity drive through womens magazines, especially True Love and Oprah, emphasising the FACE objectives
* Constellation publicity through articles and interviews in related publications such as ITCH, Art South Africa and art pages of newspapers and possibly television actuality programmes
* A "media briefing week" with scheduled appointments with pre-defined media stakeholders

Posted 31 March 2005, Ansisters site, author: Nolene Nel.

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Money

We have applied for funding and sponsorship through the FACE project - and will keep you posted if any such funds become available. Please let us know if you have any contacts or experience in this regard (in finding money, not spending it!) because we aim to create a wonderful publication (complete with CD-rom) of the entire project - please keep this in mind when you document your creative process.

Posted November 2004, Ansisters site, author: Anni Snyman.